Two Decades of Tech & Marketing
I'm AJ Chadha, a Toronto-based founder. I'm building Alertedly, a company intelligence platform that helps teams track competitors and act faster. Alongside that, I work with a small number of companies on practical AI training and custom automation.

About
20+
Years in tech
1
Long-term company
2
Focused services
I've spent nearly two decades in tech and marketing, building growth systems, improving execution, and helping companies move faster.
Today, my main focus is Alertedly — my long-term company. Its AI agents track competitors across multiple channels, spot what changed, and deliver clear updates without anyone doing the research manually.
Alongside that, I take on a small number of client projects where I help teams use AI properly at work and help businesses improve workflows with AI and automation.
"I don't train teams on hype. I train them on tools that make their work better and faster."
Clients I've Worked With
"AJ helped me a ton with finding new ways to bring my product to market, finding new niches I wasn't aware of and finding a good product market fit."
Jan Hammer · Founder
"AJ provided invaluable tips on how to help Heuristica grow larger through marketing."
Engin Arslan · Founder
Current Company
Alertedly is an AI company intelligence platform built for teams that want clear, useful updates on competitors.
AI agents track signals across websites, hiring, content, social channels, and more, then turns that into concise intelligence your team can actually use.
This is my main company and my long-term bet.
Alertedly
Company intelligence for teams that need clarity, not noise.
Services
Two ways I work with companies: training teams to use AI well and building the automations behind it.
In-person team sessions across Toronto and the GTA to help staff actually understand how to use AI at work.
Custom systems to reduce manual work, improve workflows, and help businesses operate better.
Case Study
Global specialty ingredients supplier
A client had a CRM full of old contacts, dead emails, and inconsistent data. Their outreach process was manual, slow, and hard to scale.
I built a custom outbound system that cleaned the database, found replacement contacts, improved targeting, personalized outreach, sorted replies, and passed warm leads into the sales process.
The system now runs in the background. Prospecting that took hours a week happens without anyone touching it.
What Was Built
Contact
AI training for your team, a workflow that needs fixing, or a question about Alertedly. Every message comes straight to me and I reply within 24 hours.
AI Training · Automation · Marketing