Two Decades of Tech & Marketing

Founder. Marketer. Trainer.

I'm AJ Chadha, a Toronto-based founder. I'm building Alertedly, a company intelligence platform that helps teams track competitors and act faster. Alongside that, I work with a small number of companies on practical AI training and custom automation.

Explore Alertedly
AJ Chadha, founder of Alertedly and AI trainer based in Toronto
TRAIN YOUR TEAM ON AI    AUTOMATE THE BUSYWORK    TRACK YOUR COMPETITORS    FOUNDER-LED, NO AGENCY    TORONTO & THE GTA    TRAIN YOUR TEAM ON AI    AUTOMATE THE BUSYWORK    TRACK YOUR COMPETITORS    FOUNDER-LED, NO AGENCY    TORONTO & THE GTA    
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About

Built companies. Marketed companies.
Now training the people inside them.

20+

Years in tech

1

Long-term company

2

Focused services

I've spent nearly two decades in tech and marketing, building growth systems, improving execution, and helping companies move faster.

Today, my main focus is Alertedly — my long-term company. Its AI agents track competitors across multiple channels, spot what changed, and deliver clear updates without anyone doing the research manually.

Alongside that, I take on a small number of client projects where I help teams use AI properly at work and help businesses improve workflows with AI and automation.

"I don't train teams on hype. I train them on tools that make their work better and faster."

Clients I've Worked With

3D AI Studio

"AJ helped me a ton with finding new ways to bring my product to market, finding new niches I wasn't aware of and finding a good product market fit."

Jan Hammer · Founder

Heuristica

"AJ provided invaluable tips on how to help Heuristica grow larger through marketing."

Engin Arslan · Founder

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Current Company

Building Alertedly for the long term.

Alertedly is an AI company intelligence platform built for teams that want clear, useful updates on competitors.

AI agents track signals across websites, hiring, content, social channels, and more, then turns that into concise intelligence your team can actually use.

This is my main company and my long-term bet.

Visit Alertedly

Alertedly

Company intelligence for teams that need clarity, not noise.

01Competitive tracking across multiple channels
02Weekly structured intelligence briefings
03Built for operators, marketers, and product teams
04Founded in Toronto, built for global use
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Services

How I can help your company.

Two ways I work with companies: training teams to use AI well and building the automations behind it.

01MOST BOOKED

AI Training for Teams

In-person team sessions across Toronto and the GTA to help staff actually understand how to use AI at work.

02DEEPER BUILDS

AI Automation

Custom systems to reduce manual work, improve workflows, and help businesses operate better.

BUILT AND DELIVERED    CRM CLEANED    DEAD CONTACTS REPLACED    REPLIES SORTED AUTOMATICALLY    WARM LEADS HANDED TO SALES    STILL RUNNING TODAY    BUILT AND DELIVERED    CRM CLEANED    DEAD CONTACTS REPLACED    REPLIES SORTED AUTOMATICALLY    WARM LEADS HANDED TO SALES    STILL RUNNING TODAY    
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Case Study

Replacing manual outbound with a repeatable system.

Global specialty ingredients supplier

A client had a CRM full of old contacts, dead emails, and inconsistent data. Their outreach process was manual, slow, and hard to scale.

I built a custom outbound system that cleaned the database, found replacement contacts, improved targeting, personalized outreach, sorted replies, and passed warm leads into the sales process.

The system now runs in the background. Prospecting that took hours a week happens without anyone touching it.

What Was Built

01CRM cleanup and data verification
02Contact replacement at target companies
03New lead discovery and enrichment
04AI-assisted personalized outreach
05Reply classification and sorting
06Warm lead handoff into sales workflow
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Contact

Get in
touch.

AI training for your team, a workflow that needs fixing, or a question about Alertedly. Every message comes straight to me and I reply within 24 hours.

AI Training · Automation · Marketing